Sip and Go Girl plans and executes public relations and media relations campaigns.
She has hustled on behalf of several companies and organizations including So Very Social, Polish American Club of Greater Sacramento, Tir Conaill Irish Dance Academy, and Rockin SR Publishing.
She knows how to cultivate and maintain a person’s or group’s image by ensuring the right presentation is given to the news media, and thus effectively getting that image to the public.
She has an 80% success rate with earned media opportunities, which is creating positive attention for a person or organization without those parties having to pay for advertising.
This includes groundbreakings and cultural events. This also means that Sip and Go Girl has booked clients on various newscasts and television programming in two different TV markets.
She also has worked as a spokesperson, talking on live television or for taped TV and radio stories. In fact, she has been bold enough to represent a group while wearing a folk costume and speaking Polish on TV. Sip and Go Girl has also presented serious quotes for stories including the death of the Pope.
Extensive work experience in local television news and newspapers plus an educational background including journalism and communication studies means she is adept at starting relationships with the media and maintaining them too.
She understands what sells and appeals to the needs of newsrooms and yet maintains the full integrity of the people and organizations she represents.
She has worked on behalf of the following:
- Non-profit cultural organizations
- State universities
- Published authors